Wednesday, October 16, 2013
For Crazy Steve - the Ideal 84 Spring Advertising Catalog!
I have going with the Roboplastic Apocalypse concerns some of the information floating around about Tiltor and the unproduced Robo Force figures.
As in, why would there be line art for figures that were never made (or more likely, prototyped but never sold)?
Now, we have two examples of Ideal's program for line art. Above, see a recent acquisition for the Toyfinity archives, the Spring 84 Retail Advertising Catalog.
As Steve has noted so many times on his blog, there were a few ways that different retailers assembled their ads. Ideal seemed to be heavily reliant on line art, making line art for each and every character in the Manglors assortment. I suppose Thrift Drug might have really wanted to create their own advertisement featuring Manglosaurus and Manglodragon...imagine having that job circa 1984. "Jones, make me an ad for those Manglor things! You choose what you want to have in it."
The only thing I'm sorry about is that I knew someone who had a copy of the 1985 line art catalog who I have lost touch with over the years. Dave, where are you?